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GM has decided to shut down Holden as part of its “new strategy” Bold or Stupid.
Seems like GM is going through a tough phase. After ending the production of the Cruz, another news from the American giant leaves us sad. Well, this time it will be Australia and New Zealand that will be reeling, for GM has decided to shut down productions and services in the sub-continent.
Holden, the Australian auto-mobile company and GM’s division, which was responsible for the Pontiac GTO, G8, and the Chevrolet SS, has been axed by the American. This decision comes after three years when GM shut down the locally manufacturing vehicles department, this was when Australia saw their beloved Commodore roll out of the factory for the last time.
The reason behind GM’s extreme measure is to “accelerate the transformation of the global market.” But that’s just the tip of the iceberg. In general, GM will be exiting every right-hand-drive market. By axing Holden, businesses in New Zealand will also cease to operate. In other news, GM also plans to axe the production of Cruz in Thailand, which is one of its right-hand markets.
As has been put by the CEO and GM’s Chairman, Mary Barra, “We are restructuring our international operations, focusing on markets where we have the right strategies to drive robust returns, and prioritizing global investments that will drive growth in the future of mobility, especially in the areas of electric vehicles and autonomous vehicles.”
Holden, on the other hand, was struggling for quite some time with there nimble sales figures. This was partly because of numerous competitors trying to vie for the relatively small share of car buyers. Despite, Holden, introducing a rebadged GMC Acadia and Chevrolet Equinox, in an SUV-hungry market, the company did not find much grip.
As far as the Opel Insignia is concerned, which was the replacement for Commodore and now known as the Buick Regal, GM will not replace the vehicle. PSA group will be manufacturing the vehicle because they bought the rights of the car from GM.
Over time, GM will eventually seize their services by the end of this year. The Melbourne-based design center at Lang Lang province will be shut down. Though, after-sales and services for existing cars in the subcontinent will still be available. A small remnant of GM will be operational at that will import the Chevvy Camaro and the Corvette C8 to Australia.