GM patent ZORA in more than 35 countries

Zora Arkus Duntov with the true Corvette Grand Sport

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Zora- This is a name that anybody who has been remotely interested in GM’s heritage or has just kept a casual eye on their workings would be extremely familiar with due to the sheer amount of significance this name and the person associated with it holds for General Motors and the Corvette explicitly.

Zora Arkus-Duntov mostly referred to with his first name Zora is an extremely famous engineer who worked for General Motors and is regarded as the Father of the Corvette by many enthusiasts. It is known that it was Zora himself who had taken charge of making the Corvette dream a reality, way back when the Corvette wasn’t even a concept. It is widely regarded that it was Zora himself who commissioned the first generation of the Corvette with a V8 that helped accelerate the Corvette’s success in the 1950s resulting in the absolute pinnacle of American Sportscar that it is today.

Zora Arkus-Duntov
Zora Arkus-Duntov

Why is the “Zora” name creating a buzz in the automotive community right now is what you seek an answer to?

Well, General Motors has recently filed to trademark “Zora” in the Philippines on the 14th of February,2020 with an application serial number of 42020002421, which might not sound very exciting considering how many trademarks go unused by manufacturers. Still, the real fun fact is that it isn’t the first country in which GM has filed a logo for the term “Zora”. If we were to dial the clocks back a couple of years, one would observe that General Motors has been on a pursuit of trademarking the term “Zora” since 2014 when it first filed to secure the “Zora” name with a USPTO filing. Fast-forwarding to 2020, with GM registering a trademark in the Philippines, GM has now trademarked “Zora” in over 35 countries that are spread but not limited to nations in North America, Europe, Asia and Oceania which make it pretty apparent that the “Zora” nameplate is slated to be used in a production vehicle exceptionally soon.

And if we were to put 2 and 2 together, we would certainly place our bets on the C8 Corvette Stingray getting a range-topping variant that should wear the “Zora” name serving as a homage to the “Father of the Corvette” himself and sit atop the forthcoming C8 Z06 and the Corvette E-Ray. This would be a smashing tribute to an individual that envisioned the Corvette in a mid-engined guise, decades before his vision would become a reality. It is sad to realize that Zora Arkus-Duntov isn’t here to see his dream and hard work take materialistic form as he sadly passed away in 1996. Still, we certainly believe that he would be proud of what General Motors has been able to accomplish with the Corvette in it’s the latest avatar.

We, among most people in the community, are excited to see what General Motors brings to the table with the presumed “ Corvette C8 Zora” as the “Zora” moniker holds extreme prestige in the eyes of not just GM enthusiasts but the automotive community as a whole.

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