It has been confirmed that General Motors have decided to stop the production of the once-popular Chevrolet Cruz in China. The announcement comes within less than a year after abruptly halting assembly of the model at two of its North American plants.
The Norsom Plant II in China was the last plant that produced the Cruze for the worldwide market. It was also one of the last two facilities that produced the car. To systematically reduce the sales of the Cruz was a unanimous decision by SAIC motor Corporation limited and GM.
The Chevrolet Cruz was launched in the year 2009 and very quickly had established itself as one of the best-selling vehicles worldwide. The Cruze enjoyed great popularity in China and was accepted with wide arms in their home turf, the United States. Globally and in Europe the Cruz was quite popular too. However, after the 2015 update, the model started to struggle and as time passes its future is getting bleaker.
The sales of the Cruze were affected by the rise in popularity of SUVs and crossover and also with the arrival of the new Chevrolet Monza, last year. After the launch of the Monza, it quickly became one of the most popular cars in the Chinese market, occupying the position that was once enjoyed by the Cruze.
Also, the powertrain of the Cruze had to be updated to meet the new rules and regulations of the emission and fuel standard of China. So instead of investing in an already dying brand, the company decided to divert their attention and strategy to products that are in demand in the Chinese market. Thereby, the space in the assembly line will be used for the production of other newer models that will get launched in China.
Norsom II will be the fourth plant that will stop manufacturing the Chevrolet Cruz in a span of eighteen months. Between mid-2018 and the first quarter of 2019, GM’s Gunsan plant in South Korea and the Lordstown plant in the United States and the Ramos Arizpe plant in New Mexico shut down the production of the Cruz.
Except for the Rosario Plant in Argentina, where the second-generation Cruze is still manufactured, the Cruz is slowly dying. The Argentinian plant is still open to meet the demand in Brazil and other adjoining South American countries. The car was recently updated as part of the mid-cycle update, precisely why it still going.