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I think pretty much everyone who is up to date in the automobile sector and they can see how the trend of buyers has shifted towards SUVs, trucks, crossovers, and electric vehicles. In the very big portfolio of GM, they had to drop some of the overtime for the betterment of the company. With the market dictating terms out in the market Chevy too dropped some cars like Chevy Volt and Chevy Cruze. Sedans are getting dropped like flies by many of the leading car manufacturers. But do you guys think Chevy dropping a major car-like Cruze has benefitted them in the long run? Comment down your views below.
Personally, I believe they may have had their reasons to discontinue this car like this. In a recent interview with Mike Bowsher, Chairman of the Chevrolet National Dealer Council revealed that the dealers would rather have cars like Cruze in their dealership.
“2019 has been a year that a lot has happened to point us into the future, all those things have lined us up for 2020 to be an outstanding year. The strike is behind us and now we can rock,”said Mike Bowsher
General Motors overcame a strike recently of more than 40,000 workers in September which resulted in the stoppage of production and part shipments.
2019 was the year where Chevy was tested by the market with declining sales throughout. Chevy made major updates in their truck lineup and SUVs. The hole made by the discontinuation of Cruze and Volt got filled by Chevy Trax, Equinox, Spark, and Sonic.
Bowsher went ahead and told Automotive News that dealers want a car from GM in the low price range as Cruze. He says that’s what he heard from Chevrolet dealers. Launching a car in the Cruze area can really benefit GM as the dealers know what their customers want. Keeping the dealers happy should be second the GM’s list after fulfilling consumer needs.
With recent shifts in the sales graph of Chevrolet, a Cruze or a Cruze-like car is not going to be enough to save Chevrolet from declining sales. Chevrolet has some decent vehicles on the verge of launch this year such as the 2020 Chevy Trailblazer, the all-new Tahoe and Suburban and the one car no one is going to forget: 2020 C8 Corvette. Bowsher says that both GM and the dealers have to work in harmony to achieve a great launch of all the products mentioned above.
Karan Harit has been writing quality content for a variety of online sources over a span of more than 3 years. His background in Mechanical Engineering makes him a specialist in many fields of science, but automobiles are his primary preference. Karan has an excellent knowledge base of tuners and exotics alike. He has also worked on various projects that involve modifying and designing cars, from Honda Civics to VW Golfs.