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General Motors has not really been having a great past couple of years as they have had to pull out of certain markets citing reasons such as low sales and high expenditures which although are smart business decisions, certainly hurt the brand image. One such country happened to be India where General Motors under the brand Chevrolet used to operate up until 31st December 2017 and then completely pulled the plug on all sorts of sales and marketing due to poor sales. It, therefore, came as another sad shock when General Motors announced that they have decided to let go of the Holden brand that once was extremely popular in the Australian and New Zealand market citing similar reasons such as low sales and high expenditures. The Holden brand name has definitely proven its mettle by providing some extremely memorable vehicles in the form of the Commodore and the Maloo but sadly would have to face the ax come 2021. General Motors has officially announced that it was proving to be extremely cash intensive for them to remain in business in the Australian and New Zealand market under the Holden brand name and therefore to remain competitive, General Motors has decided to cease sales, design and engineering operations for the Holden brand.
This news also gave rise to a very big question mark right in front of the Right Hand Drive C8 Corvette Stingray since the Holden brand and its network would presumably have been the launch wing for the Corvette in the Australian and New Zealand market. To clarify this issue, Chevrolet Communications Director Kelly Cusinato let it be known that development for the RHD C8 Corvette is still completely underway since Australia and New Zealand are not the only RHD markets which are being focused on by Chevrolet. Japan and the United Kingdom have been put forth as two of the most important RHD markets that General Motors is going to cater to with the arrival of the C8 Corvette Stingray and New Zealand and Australia don’t fall much behind.
It was also brought to attention that Holden is not ceasing operations immediately but would be phased out gradually before the onset of 2021 while General Motors simultaneously sets up a network of after-sales service that would help provide maintenance and warranty related work coupled with service centers that would cater to the customers for at least the next 10 years. It has also been clarified that General Motors are going to commission GM Specialty Vehicles, which is going to act as an additional entity to General Motors and would import General Motor products, such as the RHD C8 Corvette Stingray among others, into the countries where having an individual presence such as the Holden brand proves to be a liability.
The fact that General Motors is reorganizing it’s investment priorities does make a whole lot of sense from a business standpoint but is definitely going to raise concerns regarding its credibility since closing down a brand that has a 69-year-old heritage comes with its own repercussions. General Motors has constantly been pulling out of RHD markets and with its ceasing operation in Australia, New Zealand, and Thailand, it is certain that active participation in RHD markets is not GM’s priority.
Anuron Deka is a passionate driver whose love for cars can only be matched by his passion for writing. Hence naturally, after obtaining a Master’s degree in Engineering, he migrated to a job that lets him explore both of his passions.
Apart from cars, he is a hardcore soccer lover and an aspiring chef. His club is Manchester United and has been religiously following the club since David Beckham was a Red Devil. He loves exploring foods from all across the world. What he loves more is cooking them.